Corporate Fundraising – is it possible in a recession?

Posted January 13, 2011 by tamaraessex
Categories: Fundraising

Tags: , , , , , , ,

I promised in the last blog to come back and cover unit costing in a little more depth.  But before that I’d like to divert briefly from the Ten Steps to the Perfect Funding Bid, and say a little bit about corporate fundraising in difficult recession times.

I’ve been developing a new training course with my colleague Margaret MacKenzie of The Swan Company (www.theswancompany.co.uk – strapline “taking the cold out of calling!”).  She’s an expert in business-to-business relationship building, and we’ve come together to combine specialisms and to help charities and VCOs to find ways of extracting cash from businesses. 

So will a business, facing another difficult year, stump up funds to a local charity?  We would argue that it depends on how you approach them.  And this highlights a really bad habit that I think VCOs fall into.  We tend to focus on what WE need, and how brilliant OUR project is, and we think that this is enough to convince the whole world to be hugely impressed and instantly give us all the funds we need.  Well here’s the reality check – it ain’t that easy.  Businesses are not charities and they aren’t grant-making bodies.  They need a reason to give out their hard-earned cash, especially at the moment.

And what we will be helping VCOs to explore in our new training course, is how to show the businesses that there are good solid reasons, and that supporting a local charity can make good business sense.  We need to think not about what we need, but what we can offer.  This also has the advantage of making the relationship a more equal partnership, rather than one of supplicant and benefactor.

So we’ve got some guinea-pigs coming along to the first “Cracking the Corporate Coffers” day on January 19th, and I’m happy to write more on this topic if it’s of interest.  Click through to my website for details of the training course  www.tessex.co.uk

Next time though, it’s back to the Ten Steps to the Perfect Funding Bid.  I think we’re up to 8b!

©  Tamara Essex 2011

Advertisements

Ten Steps to the Perfect Funding Bid: step 8

Posted December 10, 2010 by tamaraessex
Categories: Fundraising, Lottery

Tags: , , , , , ,

Value for Money – realistic costing:

Scroll back to an earlier blog that released the information the Lottery didn’t want you to know – the reasons why most Lottery bids are rejected.  In third place was “not demonstrating value for money”.  This makes this topic incredibly important, yet most people feel it’s incredibly intangible. Read the rest of this post »

Cutting the Quangos

Posted October 15, 2010 by tamaraessex
Categories: Fundraising, Uncategorized

Tags: , , , ,

So Capacitybuilders gets the chop in March 2011, as does the Compact Commission.

Well it seems to me that the Compact has been largely ignored and inadequately enforced in Local Government and also by central government departments.  It never had teeth, and whilst it was a good idea, if it couldn’t be enforced then it was simply an expensive (and cuttable) quango.  I doubt its passing will be mourned.

Capacitybuilders on the other hand funded a lot of good work …. though their unnecessarily cumbersome monitoring arrangements have been criticised in many places including this blog.  Read the rest of this post »

Ten Steps to the Perfect Funding Bid: step 7

Posted July 29, 2010 by tamaraessex
Categories: Fundraising

Tags: , , , , , ,

Describe the Project:

Sounds easy, doesn’t it?  But this is where you have to use your journalistic skills … and by that I mean “Think tabloid” !!!   You only have a line or two to grab the interest of the people reading your funding application – so make the project sound captivating, effective, and significant in those first few words. Read the rest of this post »

And fundraising just got harder …..

Posted July 16, 2010 by tamaraessex
Categories: Fundraising, Lottery

Tags: , , , , , , , ,

So the voluntary and community sector will get less Lottery money.  Isn’t that just great?  What started out as being “our” pot of money all those years ago, then got raided to fund bolt-on NHS services and bolt-on education services.  And then came the Olympics.  Read the rest of this post »

Ten Steps to the Perfect Funding Bid: step 6

Posted June 20, 2010 by tamaraessex
Categories: Fundraising, Lottery

Tags: , , , , ,

Demonstrate Your Track Record: 

As well as having a superb project that exactly hits the priorities of your chosen funder, any charitable trust or foundation needs to feel confident that your organisation is robust and that you have the capability to successfully manage the project you are proposing.

Spell out that your organisation is robust, has delivered a range of projects successfully before, and has managed budgets of a similar size.  List a few specific projects that have worked well.   If this is a larger project than you have managed before, use other ways of demonstrating that you have the skills – you might have a Trustee with a financial background, or a member of staff who managed large projects in their previous job, or a Trustee who works for a larger organisation and manages large budgets, for example.   Read the rest of this post »

Lottery – reasons they reject bids:

Posted May 25, 2010 by tamaraessex
Categories: Fundraising, Lottery

Tags: , , , , , , ,

The Blog is Back!!!   My apologies for the gap since the last blog entry.  Hopefully this will make up for it – I’ve unofficially got hold of the official list of the top eleven reasons that Lottery applications are rejected, and I’m sharing  the top three here.   Read the rest of this post »